New Delhi, Jan 22
Nimbus Communication, which owns the telecast rights for the
India-West Indies four-match series, approached the Delhi High Court
Monday to challenge the demand for live telecast of the matches on
Doordarshan.
The Nimbus petition challenging the public broadcaster's demand was
mentioned before a bench headed by Chief Justice M.K. Sharma, who
slated the matter for hearing Tuesday.
Nimbus approached the court a day after its stand off with the
government on sharing its live feed with Doodarshan led to millions
of cricket fans missing the live action of the opening match at
Nagpur Sunday.
Over 50 million TV viewers in non-cable homes and an even higher
number of radio listeners missed the action of the match. And the
imbroglio also threatens to deprive them of the action of the one-dayer
in Cuttack Jan 24.
The row between Nimbus and Prasar Bharati essentially involves
sharing live feed between the two.
Nimbus-owned NEO Sports has the telecasting rights of the match in
India, the Middle East and Bangladesh while the public broadcaster
has the rights to telecast all domestic cricket matches.
While Prasar Bharati has been demanding "uniform clean feed of
international quality" from Nimbus, the company wanted Doordarshan
to get delayed live feed by encrypting it from satellite.
Alternatively, Nimbus wanted Prasar Bharati to exclude Doordarshan's
free-to-air DTH-DD Direct Plus from the live feed sharing agreement.
But none of the offers were acceptable to Prasar Bharati.
Prasar Bharati CEO B.S. Lalli said in a press release Saturday:
"Equity and propriety demands that uniform clean feed of
international quality is made available to all viewers."
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